Irish Banks Launch Voluntary Gambling Transaction Block

Ireland has taken a significant step forward in addressing gambling harm with the launch of a nationwide voluntary bank card blocking system. The initiative, developed through collaboration between the Gambling Regulatory Authority of Ireland (GRAI) and the Irish Banking Culture Board (IBCB), allows customers to prevent their cards from being used on gambling sites and apps.

The program involves Ireland's three major banks—AIB, Bank of Ireland, and PTSB—and represents the first coordinated effort of its kind in the country. Customers can now contact their bank directly to request gambling transaction blocks, providing an immediate tool for those seeking to limit their gambling activity.

Banks Respond to Alarming Online Gambling Data

The timing of this initiative reflects growing concerns about gambling habits in Ireland. Recent research reveals that 90% of all gambling in the country occurs online, with 99% of those transactions processed through debit cards. This heavy reliance on card-based payments makes banking interventions particularly effective.

Marion Kelly, CEO of the Irish Banking Culture Board, emphasized the sector's responsibility: "Problem gambling can cause serious harm to individuals, families and communities. IBCB member banks recognize their responsibility to respond with compassion and practical support when customers reach out for help."

The banking sector's action follows mounting pressure from over 200 stakeholders who recently called on GRAI to implement stronger measures against gambling harm.

Comprehensive Support Beyond Card Blocks

While the voluntary card blocking feature serves as the centerpiece, the Common Commitment of Care extends far beyond transaction restrictions. Banks have committed to enhanced staff training programs to help employees identify and assist customers showing signs of gambling problems.

Each participating bank will establish dedicated helplines and clear contact points for customers seeking assistance. The program also ensures consistent referrals to specialized external services, including Gambling Care and the Money Advice and Budgeting Service (MABS).

This standardized approach aims to eliminate confusion and ensure that customers receive uniform support regardless of which bank they use. The framework provides what the IBCB describes as "consistent and compassionate support" for those struggling with gambling issues.

Government Backing Strengthens Initiative

Minister of State at the Department of Finance Robert Troy has praised the banking sector's proactive approach, calling it an "important step" in combating gambling addiction. His endorsement highlights the government's recognition that addressing gambling harm requires collaboration across multiple sectors.

"The Government has committed to tackling problem gambling through the Gambling Regulation Act and the establishment of the Gambling Regulatory Authority of Ireland, and sectoral cooperation remains key to achieving our aims," Troy stated.

Industry Leadership Sets New Standards

The IBCB's role in driving this initiative demonstrates how industry self-regulation can complement government oversight. While not a regulatory body, the IBCB has significant influence in promoting ethical practices within Ireland's financial sector.

Composed of banking executives, legal experts, and union representatives, the board focuses on rebuilding public trust in Irish banking. This gambling harm initiative represents one of their most visible consumer protection efforts to date.

Kelly has called on other financial services companies to implement similar measures, suggesting this could become the standard across Ireland's broader financial sector.